How Aira tests a website
Aira checks your website, brand information, and search/AI readiness, then turns the findings into clear actions.
What Aira Checks
Six areas cover page health, AI access, brand information, whole-site analysis, and visibility in AI answers.
Page & Technical SEO Analysis
Deterministic evaluation of single-page foundations: meta tags, canonical directives, HTTP status codes, H1–H6 hierarchy, viewport settings, and image dimensions with alt text.
GEO & AI Search Readiness
Checks access for search and AI services, clarity of the main text, Schema.org markup, and whether page facts can be used in answers.
Brand & Entity Analysis
Checks the official brand website, name mentions, Wikidata and Wikipedia references, structured links, social profiles, and reviews.
Multi-Page Crawler & Sitewide SEO
Bounded asynchronous crawler scanning your site via sitemap XML and internal links, revealing sitewide duplicate metadata, missing H1s, and per-page diagnostic drill-downs.
AI Visibility & Prompt Monitoring
Controlled monitoring runs that evaluate brand mentions and citations across configured AI models for defined search prompts.
Projects, Action Backlog & Progress
Persistent domain workspace with competitor tracking for up to 5 domains, auto-generated code artifacts (JSON-LD, robots.txt, meta), and historical score progression.
How an Audit Works
A simple, transparent process from URL entry to verified implementation. Analysis modes run strictly on demand—never as an unexpected bulk operation.
Enter a Site or Select a Project
Enter a single URL for an instant diagnostic check, submit a brand name for entity discovery, or open a saved Project workspace for sitewide crawling and monitoring.
Collect Page Data
Aira safely fetches the target URL, inspecting rendered HTML, HTTP headers, robots directives, sitemap XML, Schema microdata, and verified external reference links.
Run Selected Analysis
Deterministic scoring rules evaluate technical compliance, semantic extractability, and entity consistency without erratic fluctuations or unconfigured external costs.
Explain Findings with Evidence
Every identified issue is presented alongside exact observed evidence (raw tag values, HTTP codes, detected markup) and a plain-language explanation of why it matters.
Recommend Actions & Ready Code
Findings are organized into a prioritized Action Backlog with auto-generated code artifacts (valid Schema JSON-LD, robots.txt snippets, meta tags) ready to deploy.
Rerun & Verify Progress
After applying fixes on your website, rerun the audit with one click to confirm that issues are resolved, observe score increases, and log progress in your history.
What You Get
Concrete technical data, evidence-backed explanations, and ready-to-deploy code—not generic or speculative checklists.
Scores & Readiness Indicators
Clear, deterministic scores for Technical SEO, Structured Data, Brand Readiness, and AI Search Readiness with visible coverage percentages.
Observed Evidence & Raw Values
Verifiable proof for every check: exact detected titles, canonical tags, server response codes, JSON-LD graphs, and linked social profiles.
Plain-English Issue Explanations
Understand what each issue means, why search engines and AI models care about it, and what happens if left unaddressed.
Prioritized Action Backlog
Actionable items sorted by priority (High, Medium, Low) to help teams address potential search and crawl barriers first.
Auto-Generated Code Artifacts
Copy-pasteable code snippets generated specifically for your site: Schema.org JSON-LD, robots.txt directives, and optimized meta tags.
Audit History & Progress in Projects
Persistent audit snapshots, score progress tracking over time, and side-by-side benchmarking against up to 5 competitor domains.
Readiness vs Observed AI Visibility
Why preparing your website for AI crawlers is distinct from tracking real-time answers across generative AI engines.
AI & Search Readiness
Technical setup, page content, structured data, and brand information that help search and AI services find and understand your website.
Observed AI Visibility
The empirical record of controlled queries executed across supported and configured AI providers (such as OpenAI models) for specific brand prompts.
Honest Evidence Boundary: High Readiness Is Necessary, but Not a Guarantee
A high Readiness Score means the website’s technical setup and content are clear to search and AI services. This can remove potential barriers, but it does not guarantee crawling, citation, or inclusion in AI answers.
How Projects Connect Audits, Tasks & Progress
Projects provide persistent context for your domain, turning one-off diagnostics into continuous, trackable optimization.
AI Visibility & Prompts
Configure targeted search prompts for your niche and run controlled checks across AI engines to track brand mentions and citation sources.
Recommendations & Action Backlog
Consolidated task backlog across all audit runs with status filters, severity prioritization, and instant access to generated code artifacts.
Progress & Audit History
Review historical scores across single and multi-page audits, compare trends over time, and benchmark against up to 5 competitors.
No project required for basic audits: Single-page analysis and brand discovery work instantly on the homepage without creating a project.
How Site Health is calculated
SEO 55% + Structured Data 25% + Brand Readiness 20%. AI Readiness is shown separately and does not affect Site Health.
• This is a provisional score: unavailable or not-applicable checks are excluded from category averages. Each metric shows which data was available.
• Site Health is unavailable because at least one required category has no measured evidence. Missing categories are not treated as zero.
• The previous report uses a different or unknown methodology, so a numeric change is not shown.
Frequently Asked Questions
Practical answers about Aira audits, projects, GEO readiness, and public beta access.
Do I need an account to test a website?
No. You can run an instant single-page audit or basic brand discovery right on the homepage without registering. Creating a free account is needed to save Projects, run the multi-page crawler, access the Action Backlog, generate code artifacts, and monitor progress over time.
Do I need to create a Project?
No, a Project is not required for quick diagnostics. You can analyze any individual URL or brand on demand. Projects are designed for ongoing tracking: they store your domain context, track up to 5 competitors, maintain audit history, and organize tasks into a persistent backlog.
What is Generative Engine Optimization (GEO)?
GEO is the practice of optimizing website technical accessibility, semantic content extractability, and structured entity data so modern AI search engines (like SearchGPT, Perplexity, Gemini, and Google AI Overviews) can easily discover, parse, understand, and cite your content.
Does a high readiness score mean AI systems already mention my brand?
No. The AI Readiness score measures your site's technical and semantic preparation for AI crawlers. Observed AI Visibility is a separate empirical check based on real prompt queries to configured AI models. High readiness helps remove discovery barriers, but does not guarantee an immediate mention.
What is the difference between Page Analysis and Multi-Page Analysis?
Page Analysis checks technical SEO, structured data, and AI readiness for one URL. Multi-Page Analysis follows sitemap and internal links to find sitewide problems and duplicate titles or descriptions.
Can I rerun an audit after making changes?
Yes. Once you implement recommendations or deploy generated code artifacts (such as Schema JSON-LD or robots.txt), you can rerun the audit in one click to verify that the fixes took effect and compare your before/after scores.
What is available during Public Beta?
During the public beta stage, every registered user receives full PRO beta access at no cost. This includes single-page audits, multi-page crawling, brand analysis, project workspaces, Action Backlog, code artifact generation, and competitor tracking (subject to reasonable beta capacity limits).
Ready to test your website's search & AI readiness?
Run an instant single-page audit now or create a free beta account to unlock the full project workspace and sitewide crawler.